furtherandfaster

The Herd meister

Finally I get around to publishing my podcasts with the Herdmeister Mark Earls and my review of the book which I did back in March when the book came out. There's more to come but this will do for now.

Congratulation to Iraq..

for winning the Asian cup. Sometimes you wonder if it wouldn't be better if football was declared a religion - would it have sufficient power to unify? It seems to have done this in Baghdad temporarily. Inevitably there is a surreal footnote. The celebrating crowds fired into the sky to celebrate. Clearly Baghdad is a place you can still fire guns around the place without being shredded by nervous US or British troops. Forty people were injured by falling rounds and 2 people died. Sheesh - you can't even celebrate in Baghdad without fatalities.

My face In your face. Clare Simpson on social marketing!

My Space My Face, your Facebook Spacebook whatever.  After a couple of glasses of wine social marketing gets to be a bit of a blur. This was at the Inferno mobile marketing themed night. Clare Simpson planning director, Fiona Blades of Mesh, Christophe Burgdorfer from Minicke and myself were talking nineteen to the dozen about those killer social marketing apps. Christophe mentioned the idea of weak links. Which got us onto friends of friends. And the powerful 2nd degree which is usually more useful to us than 1st degree friends or 3rd/4th/5th. Because they are far enough away to provide interesting connections but close enough to be trustworthy. Great concept. I shall return to Linked in and Facebook with renewed interest. By the way the other 3 in the conversation were all second degree friends. Nina Mynk introduced me to Fiona many years ago. Fiona introduced me to Clare at Claydon Heeley and Clare introduced me to Christophe.