Any room at the Travel Inn

Travel Inn are offering free accommodation to any couple called Joseph and Mary. Apparently they don't have to be married. So far so good and a good PR story for the festive season. But set a challenge like this and you just know that a journo is going to try to pick holes in it. And holes there are. Apparently the happy couple can't get the accomodation unless they are resident in the OK and have an email address. Clearly the Holy Family are going to struggle to fit these criteria. But the last caveat was the best.... subject to availability - that old excuse - looks like they'll be headed for the stable then!

This is good example of a PR story which will work even if there are holes in it because it is interesting and although I had to think a little harder about which brand was behind it I knew the word Inn was a good reference point.