I got swiped by the Duffy tipping point today - started to forward it to people only to have them trying to do the same back to me. I feel as if someone should put her on a stage with Amy Winehouse and Joss Stone to give the US divas a run for their money.
Having said that the myth making is critical here. This isn't just a question of putting someone with a great voice on stage. I saw here on Jonathan Ross at the end of last year and wasn't particularly impressed. Duffy I thought was the name of the band - and I thought they were over from the USA. After being exposed to her carefully crafted image - the naif from North Wales (lives off the beach?) who just sings it the way she feels it (I've yet to hear her be interviewed) for whom English is a second language. Who sounds like Dusty Springfield. (Lucky her surname is Duffy so her name even sounds like she's Dusty). But they've given here the same haircut in case you don't make the connection. I'm not whingeing honest - just pointing out that when you discover a singer and perceive them to be fresh and unique - it may just be that a professional image making team just did a number on you.
Clearly I can't be seeing a lot of ads at the moment but this feels a lot more interesting than any ads which may have impinged on my consciousness recently