
Me: Do you sell any Mexican food?
Man behind the counter : No mate - I've never seen a Mexican round here - now if you want Polish food that would be different - there's plenty of Poles round here.
Next time I feel like eating a Chinese meal I must remember to discover how many indigenous Chinese live locally.
While on the store check I was introduced to a uniquely Romanian phenomenon: the Chemical Brothers who have ruthlessly carved out market share in soft drinks. You can see how chilled cabinets are used to protect the presentation of brands and by and large the fridges held the brands they were supposed to. The Fruiti brands have flourished because of aggressive advertising for the first couple of years after each product launch, hard selling store by store to ensure they are stocked and low low prices for the drink. They're not called the Chemical Brothers for nothing - the drinks are full of additives guaranteed to make your children hyperactive. The other thing the brothers are famous for is the crassness of the advertising - sometimes just plain incomprehensible because of peculiar cuts to ensure adequate appetite shots. Also because the young daughter of one of the brothers is the final arbiter of whether the ad gets shown or not. And lastly because if the daughter doesn't like the ad then the Chemical brothers won't pay for it. This nickname is widely used in the Romanian ad community who know the pair well. They have just passed the billion mark - the formula is working well.