APG Battle of Big Thinking 3..

happened last Thursday and I was too exhausted to write about it on Friday. I've now posted the blog on WARC where you can all read it in front of the corporate walls for another month before it disappears and is available for subscribers only. Long and the short of is that it really pays to be simple and to flatter your audience (clever is over rated even with a planning audience).  Graham Fink did this and took the mexican wrestling belt. He said he would start a club of big thinkers if we won. Now like Obama Fink has to deliver....