Connections Planning

Great presentation about Connections Planning from Gareth Kay and Jason Oke at Planningness - how connections planning is not just bundling up hundreds of media channels instead of the original 5 but designing experiences. Which also is a vivid reminder that account planning is now many different streams. The presenters make a valiant attempt to keep the issues central to all planning but its a measure of how far communications planning has come that so much planning won't actually pay heed to any of this. And will get away with it.