Had a Christmas lunch today in Chinatown with Francis Goodwin and the ChurchAds team who are just getting poster sites sorted out for the Christmas advertising campaign which local churches are encouraged to contribute to. Send money. Get a poster near you. There's still some unsold sites out there (it has been that kind of a year) but they won't stay unbooked for ever. So get stuck in. The plan is to build a much more consistent campaign theme and look from year to year than there has been to date.
Andrew Gadd the painter of the image was also there showing proofs of his painting for the Easter campaign. I can't go into details much less show it because it is still under wraps. But I found it really interesting to be involved in an argument about the meaning of an image and the effect of an image with a painter rather than an art director. Painters organise their material to create meaning. So the connections and relationships were all there - even down to how the hands were placed and who and how many people were where and where they were looking. But from an advertising perspective I didn't want balance in the painting. I wanted what happened inside the painting to unbalance the viewer and to push them from where they were. Standard sort of a discussion in an ad agency. But an interesting one to be having with an artist who was defending the aesthetics of the painting but clearly wasn't used to considering the effect of his painting.
You can find out more about the campaign here.