I am deep in preparation for integrated communications training - so hyper aware of activation ideas, contextual campaigns and platforms and what have you. So I enjoyed this link on Iwantoneofthose.com. Does your mother look like a celebrity? - well send us her picture and you could win.... lovely example of activation which is an idea which gets people to change their behaviour - the first step towards trial and move powerful than just putting out a brand or advertising idea by itself.
